Genentech is very excited to kick off #MSVisibility 2022 this coming Monday, March 28th with the launch of a new, bilingual video, focusing on empowering the Hispanic / Latinx community to break through cultural barriers to early and appropriate care. The episode will debut on Genentech’s YouTube channel.
In the meantime, we are sharing social media guidance + toolkit developed in the same format as the toolkit we shared around last year’s #MSVisibility Virtual Concert. This updated version includes social media guidance and templated posts that you can use on your organization’s channels to help promote both PMSD (content can be found here for you to promote PMSD on your website as well) and #MSVisibility Breaking Barriers. Of note, we’ll be updating the document with creative assets once and the live YouTube link in the coming days. Additionally, these posts will be shared with all advocacy partners, so please feel free to customize to your organization’s style and tone.
Separately, once the episode has launched and our social media campaign wraps, we will begin pulling together a results report. Similar to what we did during last year’s Virtual Concert, we’ll reach out to request any metrics from organizations published in support of the Breaking Barriers episode.
